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Layar Adds 14M Round to Augmented Reality

Layar announced it has landed another $14 million in a second round of fund raising from Intel Capital to help make it easier to discover new places using augmented reality interface.

Layard augmented reality uses location based technology add a superimposed layer of content over images using the camera’s viewfinder. The overlay information can include a review or info details about a location or landmark.  Users just need to focus on point contain item of nterest and  able to view links to access relevant content.

To date, Layar has raised around $18.6 million over two rounds of funding and seed funding. The Netherlands-based company has around 40 employees and was founded in June last year.

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