FourSquare is Looking for a Winner to Become Mayor of a Location Near You
By Azam on April 1, 2010
. FourSquare is a popular location based application that is designed to play more like a game that increases footfalls to local business. The product is an interesting application of augmented reality combining real space location in an appealing game like atmosphere. As result, FourSquare has been to drive and increase measurable traffic to venues with increase sales through an interesting social network marketing application.
FourSquare recently announce having crossed the 1M user mark. The application was a big hit during SWSX event adding over 100k users. The company makes money by charging to blast alerts at venues and special promotions for customers. Foursquare has signed a partnership deal with Starbucks and Mtv for coupons. Users check in to venues and accumulate badges such as Mayor for checking in the most number of times at a venues. The venues offer free promotion item or coupon for a discount on purchase.
FourSquare is an interesting means to build on a brand. The use for local business is a natural fit. It remains to be seen how the novelty of the game like application will stay, and increasing number of similar location applications move in closer to the business model.
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