The Apple Revolution Continues
By Azam on March 30, 2010 
Apple marches on towards the futures by expanding technology offering. Just when you think Apple conquers the mobile market with iPhone the firm launches the iPad. Critiques liked to joke about the name and many a satire have been made with the hype of the launch. But no one is laughing too hard as the Apple works to launch a new category in term of computing device that many have failed to deliver on. The tablet computing touted by Microsoft went nowhere and other experienced limited success. The real market will be made in the software apps, content, and various new applications for the new format waiting to be discovered. Apple has been able to produce a platform many in business and consumers can trust to deliver leading to growth of the industries that hold potential to benefit.
The iPhone has a substantial impact on the mobile device and changing the smart phone as must have. The Apple iPhone has totally changed the mobile experience and the ability to compute on the mobile platform. The result is the launching of the App platform that has unleashed a wide and varied number of apps with long tail of interests for the user. The estimates of adding over 1 Billion in revenues in terms of software revenues from the Apps developed for the iPhone.
Recently, Apple is reported to be developing the iPhone for Verizon. The news is interesting as Apple expands away from the duopoly of the exclusive relationship Apple shared with ATT. ATT was able to pull away subscribers by means of exclusive carrier of IPhone and data connection subscription tied to use of 3G iPhone required for running apps. Verizon may be able to stave off iPhone defector with an equivalent iPhone offering and superior Eastern network compare to ATT doggy and patchy network. Apple will be able to access a much larger subscriber base both consumer and corporate clients and the iPhone become more ubiquitous device.
The iPad introduced a new format that enlarges the display to a more useful size for viewing content. The format is better adjusted for users in reading from screen and viewing visual appealing media content. Apple has entered partnerships with publishers and media content providers to bring more to the iPad. The recent interest in e readers has been astounding if one just looks at Amazon success in the Kindle device and impact to the book publishing industry. Apple will likely be able to deliver even more to the consumer with the display and touch screen iPad device. The device bodes well for the dead pulp publishers as content finds its way onto the iPad extending life to the dying print. Apple is touting the ability to target user with more personalized advertising on the iPad device.
The same energy that has launched a frenzy of app for the iPhone will likely repeat on the iPad. The display will offer more real estate for the developers to play with and offering more opportunities for applications to cover in the fine details. The iPad Ad network will increase Apple’s reach into the market with relevant advertising platform that will boost publishers’ efforts and apps that will feature ads. The iPad will be able to offer a more Visual Display of interactive content that the Glossy and Print will find hard to match.
Categories : Media & Ads, Tech, Wireless, WorldTags : apple, ATT, iPad, iPhone, Steve Jobs, Verizon