MySpace with Auditude figures a way to make Money through Online Video
By Azam on November 3, 2008 
MySpace announced a partnership with MTV Networks and Auditude for the overlay of ads over video content owned by Mtv on MySpace to monetized online video content. The partnership resolves the problem of users uploading content owned by MTV and display on MySpace a social networking sites. Previously, content publishes would issue takedown notices to sites displaying unauthorized content in a money losing game of chase. The game changing technology and business model will allow content publishes to capitalize on their content that ends up on the internet. Essentially, Internet users will become an additional content distribution delivery channels and additional revenue opportunity with advertising and buying option.
The 3 way partnership with MySpace , Auditude , and Viacom owned MTV Networks will let ads be placed in clips of the network’s shows that users upload to MySpace. The partnership includes the Mtv properties Comedy Central’s “The Colbert Report” “Punk’d” and MTV’s reality show “The Hills.”
MySpace users will be allowed to upload videos of MTV Networks shows. Technology from Auditude will detect and identify the clip, and overlay an ad on it. Revenue generated from the ads will be shared by MySpace, Auditude and the content copyright holders.
Auditude’s chief executive, Adam Cahan, said the system will tag videos with a so-called “attribution overlay” — a semitransparent bar across the bottom of a video that give viewers information like the episode’s original air date and a link to buy the episode.
Auditude
Auditude is a online video ad technology company with video/audio fingerprinting technology to identify content and serves overlay ads with matching technology. Auditude already has four years’ worth of 100 television channels indexed in its database, plus 250 million standalone videos. Auditude is “sitting on an index” of more than a billion minutes of films and shows from television and adds millions of minutes of new material daily to its fingerprinting data base, according to Cahan. Auditut technology has the ability to identify content that has full audio and video matching and multi matching (mashups) from 5 sec clip of content. Auditude discovered that, on average, catchy clips shown once on television are reincarnated 20 times on the Internet.
MySpace
“This is a game changer,” Jeff Berman, MySpace’s president of sales and marketing, told the Times.. “This takes us from a world of ‘no’ to a world of ‘yes,’ where the audience gets to curate content, express and share it as they choose, while copyright holders are not only respected, they get to make money.”
The deal is a major turnaround for Viacom, owner of MTV’s Networks, which has sought to keep its material off video-sharing sites when it is posted by users without permission. Viacom sued Google’s YouTube for $1 billion, arguing that it was not policing its site vigilantly enough with similar figure printing technology to VideoID unauthorized content.
Reading List
VentureBeat Mtv Networks Starts Making Money on MySpace via video ad matching tech
TechCrunch MySpace Auditude and Mtv have just figured out how to monetize online video
NYT Bits MySpace and Mtv turn pirated video into ad dollars
LATimes MTV Networks in deal to monetize uploaded videos
Categories : Media & AdsTags : Adam Cahan, attribution overlay, Auditude, fingerprinting technology, Google, Jeff Berman, MTV, MTV Networks, MySpace, News Corp, Viacom, YouTube