Games2Win Plays to Win in Casual Gaming & Entertainment Market
By Azam on October 22, 2008
India based, Games2win site is a portal for casual Flash games of all kinds, and they also provide games to other game sites. The company announced recent launch of Game Curry for search in the casual gaming. Also, Games 2Win operates Invizvi an ad service for games with tracking feature. The company was founded by entrepreneur Alok Kejriwal CEO and Mahesh Khambadkone as CTO in June 2007, and now counts around 6 million monthly users with a worldwide distribution.
“We’re trying to reach the masses, not just rich kids,” said Kejriwal.
Fast & Cheap
The Games2win strategy is to throw a lot of games up fast and see what sticks. It has 170 games now and is adding 16 a month from a team of 45 developers. A large number of those games will fail to develop traffic. But Games2win can make them extremely inexpensively, thanks to its rapid fire development team in India. When Games2Win comes up with a big hit, the company will move fast to apply that hit different culture and localize to tastes.
In just a year, the site grew to become the 71st-largest game site on the web in July, 2008, when the company got 5.1 million unique visitors from 200 different countries with a library of 170 games.
More than Just a Game
Game2Win have a couple of sister companies, Invizi Ads, an ad network for in-game advertising, and Gamecurry.com, a search engine geared to finding free Flash games on the Internet. The company is working a number of issues faced by casual gaming and flashed based games.
Invizi Ads
Invizi Ads allow Games2Win to monetize the games it develops. Games2Win though technology build an ad wrappers for games on that appears on the web. Most flashed based games are downloading and end up on a wide variety or pass along through sharing site. Piracy is a plague in the flash games industry and leads to loss of advertising opportunities. Games2Win has a solution though Invizi Ads to place Ads in flash games and has ability to track performance and monetizes ad revenues as a result.
GameCurry
GameCurry is a search engine designed for finding free flash games on the Internet. There is a excessive amount of flash games floating around the internet, and GameCurry wants to help find gamers of interest. GameCurry will allow you to search by key words in type of games. Also, GameCurry will mine the flash games through search of most popular game in a particular region. GameCurry will users to filter through an excessive amount of games to original creator site though their index, comments, and ratings from other users.
Clearstone Sumanr Mandat
Both of those sister companies serve an interesting purpose. They allow Games2win to thrive, even amid a sea of piracy and competition, says Sumant Mandal, managing director of Clearstone Venture Partners, which invested in Games2win. Invizi Ads uses an ad technology that works even if the game is “scraped,” or stolen from a web site and pirated to another. The ads will still run on the pirated site, allowing Games2win to monitor the plays on the pirate site and still collect payments from advertisers.
“The more piracy there is, the better they will do,” said Mandal.
Invizi Ads uses an ad technology that works even if the game is “scraped,” pirated or stolen from a web site and pirated to another. The ads will still run on the pirated site, allowing Games2win to monitor the amount of plays on the pirate site and still collect ad revenue from advertisers.
Kejriwal the India Serial Entrepreneur
Kejriwal is one of India’s more successful serial entrepreneurs. He founded Mobile2win, a Chinese mobile games company which he sold to Disney in 2006. He also founded Contests2win and Media2win. The casual, free Flash-based game business is just the latest in the string of Kejriwal’s startups.
Games2Win has raised $5 million from Clearstone Venture Partners and Silicon Valley Bank.
Reading List
VentureBeat Games2Win to be an Entertainment Powerhouse
TechCrunch Games2Win Launches GameCurry Search Engine for Flash Games
Tags : , Alok Kejriwal, Casual Gaming, Clearstone, Contest2Win, Disney, Flash games, GameCurry, Games2Win, Invizi Ads, Mahesh Khambadkone