Reliance through Jump Games enters the US market for Mobile Gaming
By Azam on August 20, 2008 
India’s Reliance ADA Group is setting its sights on the mobile gaming industry and plans to enter the US market. The company is scouting for acquisition candidates in the mobile gaming industry. Any deals will be made through Reliance ADA Entertainment’s Jump Games unit. Also, Reliance is looking to license content directly from major brands. The mobile gaming industry is expected to reach 4.5B in revenues this year according to research form Garnter.
Rajesh Sawhney stated in article in WSJ
“The thought is to build a distribution model across the world,” said Rajesh Sawhney, president of Reliance Entertainment, a unit of Reliance ADA. “For the content we’re acquiring now, we want to exploit it globally.”
Reliance strategy to expand will take advantage of the high growth opportunity in data and entertainment services for the cellular industry for increased revenues. Reliance will be able to use its expertise in telecom and value added services to serve global market both international and domestic market in India. The India market for cellular services has reached 287 million wireless subscribers at the end of June. Reliance will also be able to sell games and other digital mobile content to its own 50.8 million cell phone subscribers and to its several operator partners in Asia and Europe.
Categories : India, Wireless, WorldTags : Anil Ambani, Anil Dhirubhai Ambani Group, Jump Games. Reliance Big Entertainment, Mobile Gaming, Reliance, Reliance ADA Group