Adobe launches Adobe.TV & Media Player
By Azam on April 9, 2008Adobe the company behind the creative tools that make the various media more appeal launches Adobe TV and Media Player. A large number of site currently use Adobe the Flash player to host videos and digital rights management tools for media on the web. Prominent site like YouTube has used the off the shelf solution to build the company for hosting videos. YouTube acquisition signaled the increasing level of interest of video on the web despite image quality issues and constraints in bandwidth. It was probably only a matter of time before Adobe would expand offering of video player and having a large creative tool set for enhancing video experience.
The Adobe Media Player is a cross platform OS and Adobe AIR application designed for easy access of web and desktop applications for better viewing of media off and online. The current launch is limited in capability and offering. The Adobe media player supports downloaded FLV files (encoded with Spark or VP6) or MPEG-4 (encoded with H.264). A number of networks have made their content available through Adobe Media Player, such as Blip.tv, Nickelodeon, Comedy Central, Food Network, MTV, Universal Music Group, PBS, CondéNet, and Scripps Networks.
Adobe TV available on web at tv.adobe.com is site professional use to educate users on adobe products and techniques. Adobe products which are great creative tools would benefit by providing an easier way to learn with video on advance techniques and skills to take full advantage of the Adobe software tools. Adobe products are quite complex tools to use and ever expanding features will allow users to more easily pick valuable skills to enhance their own productivity with Adobe TV.
Adobe has been a dominate player in the visual and UI aspects of design of creatives used in media. Adobe with the acquisition of Macromedia has made Adobe an even stronger player in the field and has been able to consolidate efforts and products for move enhanced offerings. Flash has become a dominate tool for video on the web and it will be interesting to see how well the media player will be adopted in highly competitive and , fast moving media industry.
Categories : Media & AdsTags : Adobe, Adobe.TV, Flash, Media Player, Video Content