SpotRunner: On the Spot
By Azam on March 26, 2008SpotRunner merges the internet and TV advertising industry. SpotRunner is an appealing alternative for local TV advertising industry. Small and Medium enterprise companies can efficiently advertise in local TV media for a little as $500. The company makes the low cost alternative possible through stock footage of commercials for potential advertisers to choose form and then customize for particular client.
Headquartered in Los Angeles, Spot Runner is an Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. Spot Runner’s brings a new approach to commercial production, media planning and media buying services. The company gives local businesses a powerful edge with stronger range marketing tool for local markets. Advertisers can choose from a comprehensive library of professionally produced ads which can be viewed, purchased and personalized in a simple process online. SpotRunner brings a proprietary media planning engine, and Spot Runner has ability to create customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget. Spot Runner manages each account by securing the ad buy, placing and tracking the ads, and analyzing viewership and demographic information. SpotRunner brings entire new level of capabilities from ad production, media planning, and ad tracking for local advertisers at the fraction of the cost by leveraging the internet to enabled advertising on the local level.
SpotRunner previously acquired Weblistic which manages search engine marketing and Internet advertising for local businesses. Weblistic was the company behind yellowpages.com. Also, the company acquired GlobeShooter and 1200 video producers. Recently, SpottRunner hired Joanne Bradford, former corporate vice president of MSN, as Executive Vice President to bring her advertising experience. Recently, the company announced efforts in the political realm which will likely benefit in upcoming elections cycle and need to target local markets.
SpotRunner has raised 60M in funds to date. SpotRunner investors are Tudor Investment, Capital Research and Management, Battery, Index Ventures, CBS Corporation, Interpublic Group, and WPP
Categories : Media & AdsTags : advertising, Local Advertising, Media, SpotRunner