Finding out Where
By Azam on March 5, 2008The mobile device is going to be the main point of contact and reach for most users in the world. Mobile social networks would be the perfect platform to reach users when ever and where ever they are. Location based technologies may be the best killer app to decide where things are heading. Gypsii is a company that is offering a solution for mobile social networking and seems to be covering some ground in the landscape.
GeoSentric describes itself as a developer of location-based technologies, delivering products and services that connect people to places and networks. It develops the leading geo-integration platform for mobile phone devices, personal navigation devices, web browsers, and set top boxes, and provides applications and bundled ODM/OEM solutions for consumer and B2B markets, built on the convergence of location based services, social networking, search, mobile & Web 2.0 technologies.
The real interesting development is GyPSii which would make mobile devices a powerful tool on the mobile web. GyPSii has the advantage of having a dedicated service focused on the mobile phone and web will enable a large population armed with mobile devices to access and interact in a more fulfilling manner.
The Opportunity is Immense
Current figures shown that over 1B phone are produced every year and includes a large portion are replacement phones. The real target is the estimated 3.3B mobile users in the world. The common goal is the Next Billion that will come online through mobile devices even before they get near a desktop. The emerging market with low broadband penetration will experience the web through wireless methods. The competition will not come from the desktop, but right from your hand.
Already on and geared towards your mobile device.
The GyPSii application is already fully compatible with Windows Mobile phones and was also recently certified for Nokia’s flagship consumer smartphones - the N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the GyPSii application is now also available on the Blackberry range from RIM.
Nokia
Nokia has invested heavily on wireless technologies and applications. Nokia has made strategic decision to move beyond the device and into service applications that will enhance the wireless user experience. Nokia invest 7B in the purchase of Navteq and has enormous plans on putting the maps into your hands full of rich media content. Nokia intends to invest and expand on location based technologies. The data rich maps will provide users with applications based on location and also allow user generated data to be integrated with service offering. The market becomes essentially everywhere.
On the iPhone
GeoSentric announced the availability of GyPSii on the iPhone. The GypSii application lets iPhone users to get maps and directions and access other location-based as well as social networking services. GyPSii says that once the iPhone SDK becomes available it will offer an iPhone native version of the application, but for now the service is available in a web based format.
iPhone owners can use GyPSii to create and share experiences; photos, videos, audio and other content in real-time with friends, family and other network members, wherever they are in the world. Users can also search and locate people and places, as well access directions, maps and information on Points-of-Interest (POIs) - both in their immediate area and worldwide as well.
Features of GyPSii
GyPSii allows users to share their real life experiences in the virtual world using mobile devices and the web. It is a UGC (user generated content), social networking, search & location based suite of integrated mobile and web applications - for users to share, view & upload pictures, video, text and POI (points of interest) with a geo-tag (location data) - place and track each other in their select communities. Find people and places, points of interest, map and navigate to them all.
“Integrated set of features in one easy user experience”
User Generated Content (UGC)
- Capture, create & geo-tag your photos, video, audio & text to create Places with location context, recorded for future easy access & sharing with you, your family and your friends
- A Personal e Diary - stored centrally for easy access with both mobile phones & on the web. Use the web & mobile device to further enhance, edit, rate and comment on yours & others’ Places
- Social Networking - configure GyPSii to automatically communicate with web sites like FaceBook, Digg, Del.icio.us, MySpace etc; send & share Places from your mobile device & the web to your social network groups
Real Time Friend Finder
- Find yourself, your family, friends, social networks & business associates
- Access all your contacts & their contact details from one application
- View them on a map, immediately contact them via email, SMS, IM or voice
Mobile Proximity Search
- Proximity based area search, similar to a local directory search
- Find user generated content, Places and other points of interest
- Ideal for the leisurely or business user, simple & easy to use, find a point of interest or Place, and get a map to it, all within one user experience
- Share with your group or friends by simply sending the destination details
Maps & Navigation
- Maps with Routing directions
- After finding your point of interest, Place or person, get directions directly to your destination
- Integrate with Personal Navigation
Tags : , GeoSentric, GyPSii, Internet, Location Based, Navteq, nokia, Social networking, Wireless